Young Adult books: Popularity soars with all ages

16 Nov

The Boston Globe of 11/16/11 has an article explaining the trend for crossover popularity of YA fiction: “Young adult novels heating up the charts”.

It all began with the “Twilight’’ series, which has the first of its two final movie installments, “The Twilight Saga: Breaking Dawn – Part 1,’’ hitting movie theaters this weekend. The book ignited a publishing industry trend that continues to see adults purchasing books written for teens.

The market shift is considerable. An example: Jonathan Franzen’s much-anticipated novel “Freedom’’ has sold more than 600,000 hardcover copies since it was released in August 2010, according to Nielsen BookScan, while Suzanne Collins’s “Mockingjay,’’ the third book in her “Hunger Games’’ trilogy – released that same month and geared to young adults – has sold more than 1.3 million single, hardcover copies to date.

Hardcover copies of books for young adults (known as YA books) are a few dollars less than adult releases, but the huge sales numbers still have the books earning more money at the register. As of last week, all three books in Collins’s “Hunger Games’’ trilogy were on the Amazon Kindle bestseller list. They beat out “The Help’’ and Stieg Larsson’s “The Girl with the Dragon Tattoo.’’

This reader-driven trend has changed the scope and priorities of the publishing industry. Six years after the release of the first “Twilight’’ book, literary agencies have restructured themselves to account for strong young adult sales. Publishers continue to increase the number of YA acquisitions.

 

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